In 1959, Dr Aijaz Hassan Qureshi began a journey of excellence after returning from Germany with a PhD. He launched Urdu Digest which served as the onset of an extraordinary journey forward. The Urdu Digest became Pakistan’s most circulated publication due to its engaging content pertinent to attentive and thoughtful editorials and subject matters.
Roshan Enterprises launched in 1989 to export Pakistan’s fruits to the world and the enterprise was a pioneer and forerunner in recognising the potential in Pakistan’s fruit crops. At this time in history, fruit was omitted in Pakistan’s export culture, and Roshan Enterprises invited the prospect through intellectual marketing techniques and advanced fruit processing units. The enterprise exceeded expectations and evolved into Pakistan’s largest fruit exporter.